My Role: Art Director | Design Manager
Scope: Supported the end to end creative execution and launch of a new product innovation across multiple consumer touchpoints and brand platforms.
Team
Creative Director: Jeanette Stull · Art Director/ Design Manager: Ana Burnett Photographer: Jason Solis · Videographer: Nicholas kral · Designers: Stephanie stump, Krystle Awai, Wyatt Stonehouse
A new category demands a fresh visual language
As Design Manager, I supported the Creative Director in the rebranding and launch of Margaritaville’s first battery powered, on the go frozen drink maker, helping shape a more elevated and lifestyle driven vision for a new generation of consumers. I supported in refining the final approved creative direction and translating the brand experience across packaging, product graphics, photography, retail, digital, and campaign touchpoints. Alongside supporting the creative vision, I partnered closely with the Creative Director, cross functional teams, and designers to keep timelines, deliverables, and execution on track throughout the entire process. The final launch positioned the product as both a functional innovation and a lifestyle accessory rooted in celebration, connection, and escape.
