My Role: Art Director | Design Manager
Scope: Adapting the Oster brand from the U.S. to Latin America and rebuilding the team relationship that made adoption possible.
Team: Creative Director: Jeanette Stull · Art Director/ Design Manager: Ana Burnett· Photographers/ Videographers: Jason Solis, CBA agency, Carbon Detroit agency, Urbana Creative · Designers: Stephanie stump, Krystle Awai, Byron Hidalgo, Helga Rubino
Design System. The Human Bridge.
Supported the adaptation and expansion of Oster’s North American brand identity into Latin America through creative direction, cross functional collaboration, and team alignment. Guided creative teams in translating the brand’s visual language across regional campaigns, photography, video, and consumer touchpoints while strengthening internal partnerships to support long term adoption
