BlooStick Buddies needed more than a product video (it needed a selling tool). The brief was simple: get buyers excited. The approach was to stop talking to them like buyers and start showing them what kids actually feel. By storyboarding entirely from a child's perspective, we let the genuine joy and energy of kids engaging with the product do the work. Buyers don't buy products. They buy the feeling kids will have with them. The result: the sales team closed placement at Walmart, Amazon, and Target 50% faster.
Creative Director: Ana Burnett · Editor: Daniel Mohill · Videographer: Nicholas Kral
Brand Manager: Chelsea Sponsel
Oster had a century of credibility and a blender built to prove it. The challenge wasn't just driving sales, it was making consumers feel the difference before they ever touched the product. We built the video around the features and benefits that matter most to both buyers and consumers, letting the product's durability speak for itself. The 100 year milestone wasn't a footnote, it was the foundation. This was Oster's centennial innovation, and every creative decision reflected that weight.
Creative Director: Ana Burnett · Editor: Urbana Agency · Videographer: Urbana Agency
Brand Manager: Geraldine Guillot · Graphic Designer: Stephanie Stump
Mr. Coffee wasn't launching a coffee maker, they were launching a ritual. The brief was education, but the approach was immersion. By narrating the product through different moments of the day, we showed consumers not just what the Perfect Brew does, but where it fits in their life. Morning coffee, afternoon tea, an iced drink on a warm evening, the versatility was the story. When consumers understand a product before they reach the shelf, they don't deliberate. They decide.
Creative Director: Ana Burnett · Editor: Nicholas Kral · Videographer: Nicholas Kral
Senior Designer: Krystle Awai
Crock Pot wasn't just launching a new product, they were redefining what a slow cooker could be. The MultiMeal Multicooker's DualSync Technology lets you cook two completely separate meals at once, with independent controls, independent timing, and zero compromise. Dinner and dessert. Two dietary needs. One appliance. The result was recognized as the Most Versatile slow cooker of 2026 by EatingWell and an award winning design, because when a product genuinely changes how people cook, the story tells itself.
Creative Director: Ana Burnett · Editor: Daniel Mohill · Videographer: Lians Jadan
Senior Designer: Krystle Awai
Color launches live or die by how they make you feel before you even pick up the marker. For Sharpie's Warm Tones collection, the creative direction leaned entirely into atmosphere, glowing sunsets, crackling campfires, the kind of light that makes everything feel alive. The goal was to let the palette speak first and the features follow. Paint like ink that works on paper, wood, glass, ceramic, metal, and more, no shaking, no bleeding, just uncap and create. When the product is this tactile, the video's job is simple: make people want to touch it. The result was an 80% increase in Amazon sales, driven by a video built equally around excitement and education.
Creative Director: Ana Burnett · Editor: Daniel Mohill · Videographer: Jason Montalvo
Senior Designer: Sommer Montenegro · Animation: Kyle Forbes
A pen this refined doesn't need to shout. For Parker's IM Finished Touch Collection, the creative direction was about placing the product in the spaces and moments that reflect the people who use it, professionals and individuals who treat the tools they carry as an extension of who they are. We tied the human element into every frame, letting personality and environment do the storytelling. The campaign was built for flexibility from the start, with cutdowns crafted for social, online retail, and beyond, giving the sales team the right asset for every touchpoint.
Creative Director: Ana Burnett · Editor: Daniel Mohill · Videographer: Jason Montalvo
Senior Designer: Chris Kurtz
