My Role: Art Director
Scope: Led the creative vision for a freshness-focused campaign and visual identity system for Rubbermaid FreshWorks, centered on extending produce life and reinforcing product innovation through emotionally driven storytelling
Team
Creative Director: Jeanette Stull · Art Director: Ana Burnett
Photographer: Jason Solis· Senior Designer: Chris Kurtz
A new category demands a fresh visual language
Rubbermaid's FreshWorks™ Produce Saver needed a campaign identity that could cut through grocery aisle noise and speak to health-conscious consumers who care about reducing food waste.
The challenge: communicate science-backed freshness technology in a way that felt approachable, vibrant, and memorable across every touchpoint.
